Your e-commerce business is more and more effective by the data from Magento Google Analytics. The tool is not only the advanced report but it is also the powerful basis so that you can build perfect strategy. Thus, ensure that you will get enormous profits from this FREE extension.

How to configure

Insert your tracking ID which is taken from www.google.com/analytics/ into Magento settings to use Google Analytics.

Go to System > Configuration > Mageplaza > Google Analtyics Pro

You can enable or disable the functionalities: Enhanced Link Attribution, IP Anonymization and Trace Debugging.

How to use

Google Analytics brings many types of report from general to detailed, for example:

Overview Report

Demographic Report

The report chart will make you better in classifying target customer and understanding customer behavior to increase your sales effectively.