Modified on Sat, 09 Apr 2016 at 06:33 PM

Breadcrumb trails on a page indicate the page's position in the site hierarchy. A user can navigate all the way up in the site hierarchy, one level at a time, by starting from the last breadcrumb in the breadcrumb trail.

In the example below, the page thestand.html about a specific book may contain the following breadcrumb trail:

Home › Books › Authors › Stephen King › The Stand

The last item in the breadcrumb trail - "The Stand" - leads to the page itself. The breadcrumb before that - "Stephen King" - leads to its parent page. The "Authors" breadcrumb leads two levels up the site hierarchy.

The breadcrumb trail may include or omit a breadcrumb for the page on which it appears. The following would also be a valid breadcrumb trail for thestand.html:

Home › Books › Authors › Stephen King

Pages may contain more than one breadcrumb trail if there is more than one way of representing a page's location in the site hierarchy. The page thestand.html may, for instance, additionally contain the following breadcrumb:

Books › Fiction › Horror › The Stand

When you mark up breadcrumb information in the body of a web page, Google can use it to understand and present the information on your pages in our search results, like this:

image of a Google search result showing breadcrumbs


Was this article helpful?

That’s Great!

Thank you for your feedback

Sorry! We couldn't be helpful

Thank you for your feedback

Let us know how can we improve this article!

Select atleast one of the reasons

Feedback sent

We appreciate your effort and will try to fix the article