Use structured data markup on your public website to indicate the preferred name you want Google to display in Search results. You can also provide more than one possible name for your site, and let Google Search algorithms choose between them. Once Google has crawled and indexed the updated page, we can use the provided name in Search results as shown in the screenshot.

The rest of this guide describes how to add a name to your site and test the results.

Site name requirements

First, the website names you supply in your markup should meet the following criteria:

  • Be reasonably similar to your domain name
  • Be a natural name used to refer to the site, such as "Google," rather than "Google, Inc."
  • Be unique to your site—not used by some other site
  • Not be a misleading description of your site